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Marketing Strategy

What's your marketing strategy? If you don't have one, don't worry! We'll break the whole process down into easy steps to help you build a highly effective strategy.

Inspiration
Tutorials
Resources
Tips & Troubleshooting
digital marketing guideMarketingDigital marketing guide for beginners (plus using AI in marketing)
MarketingTikTok trends April 2025—what’s trending on TikTok this week?
digital marketing trends 2024Marketing8 digital marketing trends for 2025—from the booming creator economy to video search optimization
Social Media Trends 2023Marketing10 Social Media Trends for 2023: From the TikTok Search Bar to Instagram Threads

Latest

How brands can support mental health conversations authentically on World Mental Health Day 2025MarketingHow brands can support mental health conversations authentically on World Mental Health Day 2025
Ai in marketingMarketingAI in marketing: What we can learn from recent AI-generated campaigns
content creation toolsMarketing10+ powerful tools every content creator should know about
target audience for marketingMarketingHow to define a target audience for your marketing plans

Inspiration

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How brands can support mental health conversations authentically on World Mental Health Day 2025MarketingHow brands can support mental health conversations authentically on World Mental Health Day 2025
Ai in marketingMarketingAI in marketing: What we can learn from recent AI-generated campaigns
Hispanic Heritage MonthMarketingAvoid the clichés: A guide to inclusive and respectful Hispanic Heritage Month campaigns
brand naming tipsMarketingBrand naming secrets from Margaret Wolfson
brand experienceMarketingWhy brand experience is at the core of good brand management
generational marketingMarketingWhy we shouldn’t be so focused on generational marketing
diversity in designDesignIs design a boys’ club? The case for more diversity in design
guerilla marketing examplesMarketing10 creative guerrilla marketing examples to inspire your next campaign
quiz funnelMarketingNeed more leads for your creative marketing? Try a quiz funnel!

Tutorials

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target audience for marketingMarketingHow to define a target audience for your marketing plans
what is a marketing campaignMarketingWhat is a marketing campaign?
brand naming tipsMarketingBrand naming secrets from Margaret Wolfson
product brandingMarketingWhat is product branding, and how can businesses do it right?
how to build a brandDesignHow to build a brand in 9 easy steps: Tips for building a brand from scratch
brand activismMarketingWhat is brand activism? 10+ tips from brands & creators for impactful social media activism
Influencer marketing guide: How to work with micro and nano influencersMarketingInfluencer marketing guide—how to work with micro and nano influencers
How to Design a Pitch Deck: 5 Presentation Tips for Small BusinessesDesignHow to Design a Pitch Deck: 5 Presentation Tips for Small Businesses
Gen Z Marketing TipsMarketingMarketing to Gen Z – 8 Marketing Strategies to Connect with Generation Z

Resources

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content creation toolsMarketing10+ powerful tools every content creator should know about
marketing toolsMarketing15+ top marketing tools to grow your brand
product brandingMarketingWhat is product branding, and how can businesses do it right?
marketing newsletterMarketing14 best marketing newsletters for creatives
niche content marketingMarketingHow to promote your personal brand—niche content marketing tips for creatives
content marketing trendsMarketing15 Key Content Marketing Trends for 2024—From AI to Interactive Content
CopywritingMarketingMastering the Art of Conversation – How Copywriters Can Stand Out in an AI-Driven World
Top Multichannel Marketing Tools CRM platformsMarketingTop Multi-Channel Marketing Tools – 6 CRM Platforms to Grow Your Small Business
How to Develop a Content Distribution Strategy with Hubspot's SEO StrategistMarketingHow to Develop a Content Distribution Strategy with Hubspot’s SEO Strategist

Tips & Troubleshooting

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target audience for marketingMarketingHow to define a target audience for your marketing plans
marketing ideasMarketing35 budget-friendly marketing ideas (including AI marketing tips)
how to build a brandDesignHow to build a brand in 9 easy steps: Tips for building a brand from scratch
lead generation for creative agenciesMarketingLead generation for creative agencies explained
brand activismMarketingWhat is brand activism? 10+ tips from brands & creators for impactful social media activism
branding tipsMarketingHow to design an eye-catching visual brand: 25+ expert branding tips
TikTok Killing The Music IndustryMarketingIs TikTok Killing the Music Industry? How to Navigate TikTok as a Music Creator
Kat WarboysMarketingHow to Achieve Cut-through as a Creator with HubSpot’s APAC Marketing Director, Kat Warboys
How to Develop a Content Distribution Strategy with Hubspot's SEO StrategistMarketingHow to Develop a Content Distribution Strategy with Hubspot’s SEO Strategist